Sterling Trading is a creator and curator of premium brands. We control every detail, from inspiration and production to presentation and distribution, ensuring every brand under our name is synonymous with quality, authenticity, and timeless appeal.

Born from South Africa’s soil and spirit, 1848 Rum is a celebration of authenticity and craftsmanship. Each sip tells a story of heritage and refinement, created for those who value distinction in every detail. More than a rum, it is an invitation into a world that is both timeless and distinctly ours.
At Sterling Trading, we curate more than brands, we cultivate legacies. Each name under our care is chosen for its authenticity, refinement, and ability to embody the extraordinary. Our role is not simply to distribute, but to safeguard and elevate, ensuring that every encounter with our portfolio feels rare, meaningful, and distinctly ours.

14 Benbenard Estate
Paarl
7646
South Africa
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