CRAFTED ELEGANCE, FOR THOSE THAT KNOW

A private house of premium, handmade brands, beautifully curated, in limited allocations.

WHO WE ARE

Sterling Trading is a creator and curator of premium brands. We control every detail, from inspiration and production to presentation and distribution, ensuring every brand under our name is synonymous with quality, authenticity, and timeless appeal.

OUR BRANDS

A Spirit Born of Heritage

Rooted. Refined. Distinctly Ours. The debut spirit in our portfolio, 1848 Rum brings elegance and heritage to the glass..

Born from South Africa’s soil and spirit, 1848 Rum is a celebration of authenticity and craftsmanship. Each sip tells a story of heritage and refinement, created for those who value distinction in every detail. More than a rum, it is an invitation into a world that is both timeless and distinctly ours.

OUR STORY

Where Distinction Finds a Home

At Sterling Trading, we curate more than brands, we cultivate legacies. Each name under our care is chosen for its authenticity, refinement, and ability to embody the extraordinary. Our role is not simply to distribute, but to safeguard and elevate, ensuring that every encounter with our portfolio feels rare, meaningful, and distinctly ours.

George Cronje - Founder

CONTACT US

Address

14 Benbenard Estate
Paarl
7646

South Africa

Connect

[email protected]
072 333 5287


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